Analytics
Understand your form performance
Every form has its own analytics. Open them from the Analytics action on the form's card in the dashboard.
Key Metrics
Total Views
The number of times your form has been loaded.
Total Submissions
The number of completed entries.
Conversion Rate
The share of views that ended in a submission.
Completion Rate
Measured per field, not per form: of the people who reached a field, the share who filled it in and moved on. A field with a low completion rate is one people give up on.
Avg Time
How long people spend on the form.
Field Performance
Each field is measured on its own, so you can see exactly where a form loses people:
- Completion rate: How many people who reached the field finished it.
- Average time spent: How long the field takes to fill in.
- Error rate: How often the field is filled in wrongly.
- Hesitation time: How long people pause before abandoning it.
- Corrections: How often people change their answer.
- Abandonment rate: How many people quit at that field.